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About us

Pretty parcel was created in 2010 by Melbourne based fashion designer Shannon Kenny.

Shannon designs and creates limited edition colourful and fun clothing for Women to make themselves feel good, confident and who don't mind being stopped by people in the street to receive a compliment!

She wears many hats including designer, pattern maker, cutter, sewer, marketer, packager, administrator, you get the drill… all from her home studio on the Mornington peninsula in Victoria.

Shannon is a bit of a perfectionist and thrives on creating high quality clothing that will last seasons after seasons and styles that won't go out of fashion in 6 months time.

Each piece is cut out and sewn individually using high quality fabrics, held together with top quality gutermann thread, so that you can avoid the mass produced cookie cutter look and environmental impact of fast fashion.

Collaborating with other Aussie businesses is a passion of hers to bring you unique and fabulous collections with all the matchy matchy clothing and accessories. She believes more is more and you should dress every day like it’s your birthday!

“Colour surrounds my world and I think the power of a colourful outfit really can change the way that you feel”. 

Pretty parcel offers lovingly handmade clothing and accessories from around Australia to brighten your wardrobe and your day so you’ll look as amazing as you feel. 

Receiving a pretty parcel in the mail is like opening a present to yourself, and why shouldn’t you treat yourself! Browse our online store for your favourite print before it sells out!